The pandemic has disrupted how we go about our lives. The 26-minute commute and the hour at the gym when we traditionally listened to podcasts are gone. Replaced with time at home looking to better our lives or escape reality – two fundamental jobs people turn to podcasts for.
According to Chartable’s data, downloads and listens are down, but engagement rates are off the charts.
And in this report from Signal Hill – podcasts are said to be “pandemic proof”
Uncertainty creates opportunity. And there’s a lot of uncertainty in the world today. What will our lives look like in 1-week, 1-month or 1-year? Will things ever go back to the way they were?
Podcasting is a medium based on loyalty, habit, and routine. And this pandemic has disrupted many habits and routines. Nobody knows what the future has in store for us. What we do know, is that consumers will demand authenticity and value from the businesses they support.
Covid-19 has made it abundantly clear which brands add value vs. which ones take value. We see-through the popups, high-pressure, track your private data, scammy, interruptive, overpriced, under-designed marketing and seek out more authentic, empathetic and inspiring messages.
This is where podcasts come in. Audio is the most intimate medium there is. Creating compelling audio that earns a listener’s time creates a sacred relationship. Once you’ve earned that trust, you’ve created real value. You’ve forged a 1-to-1 bond that will provide your brand with affinity and good-will like you’ve never dreamed of.
Now is the perfect time to create content that cuts through the noise and drives action.